Cookie Policy

GroovyMark PVT Ltd (trading as "GroovyMark WebX", "we", "us", or "our") is committed to being transparent about how we use cookies and similar tracking technologies on our website. This Cookie Policy explains what cookies are, which cookies we use, why we use them, and how you can manage your preferences.

This policy should be read alongside our Privacy Policy, which provides broader information about how we collect, use, and protect your personal data in compliance with the General Data Protection Regulation (GDPR) (EU) 2016/679, the UK GDPR, and applicable data protection laws in Sri Lanka.

If you have any questions about this Cookie Policy, please contact us at webx@groovymark.com.

Cookies are small text files placed on your device (computer, tablet, or mobile phone) when you visit our website. They allow the website to recognize your device across pages and visits, remember your preferences, and collect information about how you interact with our content.

Cookies are not harmful to your device and do not contain personally identifiable information on their own. However, when combined with other data we collect, they can be used to identify you as a user and personalize your experience.

Similar technologies we may use alongside cookies include:

• Web beacons / pixels — tiny transparent images embedded in pages or emails that track whether content has been viewed
• Local storage — browser-based storage used to retain session data and user preferences
• Session tokens — short-lived identifiers used to maintain secure browsing sessions
• Analytics scripts — code snippets that collect aggregated data on website usage and performance

When you first visit our website, you will be presented with a cookie consent banner that allows you to:

• Accept all cookies — enable all cookie categories including analytics, functional, and marketing cookies
• Reject all non-essential cookies — allow only strictly necessary cookies required for the website to function
• Customize preferences — choose which cookie categories you wish to enable or disable

You can change or withdraw your cookie preferences at any time by clicking the Cookie Settings link in the footer of our website. Your preferences will be saved and applied on future visits.

4.1 Strictly Necessary Cookies

These cookies are essential for our website to function and cannot be switched off. They do not require your consent under GDPR as they are placed solely to provide a service explicitly requested by you. They do not store any personally identifiable information.

4.2 Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting information in an aggregated, anonymous form. This data helps us improve website performance, content quality, and user experience. These cookies are only placed with your consent.

4.3 Functional Cookies

These cookies enable enhanced functionality and personalization on our website. They may be set by us or by third-party providers whose services we have integrated. If you disable these cookies, some features may not work as intended.

4.4 Marketing & Tracking Cookies

These cookies are used to track visitors across our website to build a profile of interests and serve relevant content and enquiry follow-ups. They support our lead management and client acquisition activities. These cookies are only placed with your explicit consent.

Some cookies on our website are placed by third-party services we use to deliver, analyze, and improve our website and business operations. These third parties have their own privacy and cookie policies, and we encourage you to review them.

Third-party services that may place cookies include:

• Analytics platforms (e.g., Google Analytics) — for website traffic and behavior analysis
• CRM and marketing tools — for lead tracking and enquiry management
• Hosting and infrastructure providers — for performance monitoring and security
• Embedded content providers — for video demos, interactive tools, or portfolio showcases
• Ad and retargeting platforms — for campaign tracking (only with your consent)

Where our website hosts interactive demos, sandbox tools, or previews of AI automation systems we have built, additional session-based cookies or local storage may be used to:

• Maintain the state of an interactive demo during your session
• Record which demo features you have interacted with for analytics purposes
• Prevent duplicate form submissions or repeated trigger events in automation demos

These are either strictly necessary (session-based, no consent required) or analytics cookies (subject to your consent preferences). No personal data entered into demo tools is stored beyond your active session unless you explicitly submit an enquiry or sign-up form.

You have several options for managing how cookies are used when you visit our website:

7.1 Cookie Consent Tool

Use the Cookie Settings link in our website footer at any time to review or update your consent preferences. Changes take effect immediately and are stored for future visits.

7.2 Browser Settings

Most browsers allow you to control cookies through their settings. You can typically:

• View cookies currently stored by websites you visit
• Block all cookies or block cookies from specific websites
• Delete existing cookies stored on your device
• Set your browser to notify you before a cookie is placed

Common browser cookie settings pages:

• Google Chrome: Settings → Privacy and Security → Cookies and other site data
• Mozilla Firefox: Settings → Privacy & Security → Cookies and Site Data
• Safari: Preferences → Privacy → Manage Website Data
• Microsoft Edge: Settings → Cookies and site permissions → Cookies and site data

7.3 Opt-Out of Analytics

If you wish to opt out of analytics tracking specifically, you may use tools such as the Google Analytics Opt-Out Browser Add-on (available at tools.google.com/dlpage/gaoptout) in addition to managing your preferences through our cookie consent tool.

7.4 Do Not Track (DNT)

Some browsers offer a "Do Not Track" (DNT) signal. Our website currently does not alter its behavior in response to DNT signals, as there is no consistent industry standard for how they should be interpreted. We recommend using our Cookie Settings tool to manage your preferences directly.

We retain cookie data only for as long as necessary for the purposes described in this policy:

After the retention period expires, cookies are automatically deleted or anonymized. You may also delete cookies at any time via your browser settings or our Cookie Settings tool.

Under the GDPR, we rely on the following lawful bases for placing cookies:

You have the right to withdraw consent at any time without affecting the lawfulness of processing carried out before withdrawal.

If you are located in the EEA, UK, or a jurisdiction with equivalent data protection rights, you have the following rights in relation to personal data collected through cookies:

• Right of Access (Art. 15): Request a copy of the personal data we hold about you, including data collected via cookies.
• Right to Erasure (Art. 17): Request deletion of personal data associated with your cookie profile.
• Right to Restrict Processing (Art. 18): Request that we limit how we use data collected through cookies.
• Right to Object (Art. 21): Object to processing of your data for analytics or marketing purposes.
• Right to Withdraw Consent (Art. 7(3)): Withdraw your cookie consent at any time via our Cookie Settings tool.
• Right to Lodge a Complaint: File a complaint with your local Data Protection Authority (DPA) if you believe your rights have been infringed.

To exercise any of these rights, contact us at webx@groovymark.com. We will respond within 30 days.

Cookie data collected on our website may be processed by third-party analytics or marketing platforms located outside the European Economic Area (EEA). When such transfers occur, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) approved by the European Commission, in line with GDPR Chapter V requirements.

We may update this Cookie Policy from time to time to reflect changes in technology, legal requirements, or our business practices. When material changes are made:

• We will update the Last Updated date at the top of this policy
• We will display a notice on our website
• Where required, we will request fresh consent for any new cookie categories

We encourage you to review this policy periodically. Continued use of our website after changes are posted constitutes your acknowledgment of the updated policy.

If you have any questions, concerns, or requests regarding this Cookie Policy or how we use cookies on our website, please contact us:

For EU/UK residents, you may also lodge a complaint with your local Data Protection Authority (DPA) if you believe your cookie-related data protection rights have been infringed.